Amethyst was as expensive as ruby and emerald until the 19th Century, when Brazil’s large deposits were discovered. It was believed to prevent intoxication—amethystos means “not drunk” in ancient Greek. Today, as the most valued quartz variety, amethyst is in demand for designer pieces and mass-market jewelry alike, and its purple to pastel hues retain wide consumer appeal.

  Amethyst is the purple variety of the quartz mineral species. It’s the gem that’s most commonly associated with the color purple, even though there are other purple gems such as sapphire and tanzanite. Its purple color can be cool and bluish, or a reddish purple that’s sometimes referred to as “raspberry.”
  Amethyst’s purple color can range from a light lilac to a deep, intense royal purple, and from brownish to vivid. Amethyst also commonly shows what is called color zoning, which in the case of amethyst usually consists of angular zones of darker to lighter color.